Balsamic Vinegar of Modena PGI and Traditional Balsamic Vinegar of Modena PDO join forces in “The Land of Balsamico”
Modena, Italy – The Balsamic Vinegar of Modena & Traditional Balsamic Vinegar of Modena Consortia officially brings “The Land of Balsamico,” a collaborative project that unites their shared goals and mission, the US. The new venture aims to protect and promote both Balsamic Vinegar of Modena PGI and Traditional Balsamic Vinegar of Modena PDO concurrently. In addition, the two Consortia, through the Land of Balsamico – which will exhibit at this year’s Summer Fancy Food Show – aspire to explore new market opportunities and continue to establish the image of the beloved Modenese duo at home and abroad.
A masterful interpreter of Italian cuisine, Chef Missy Robbins will serve as the initiative’s Chef Ambassador. Robbins, who owns and helms celebrated Williamsburg restaurants Lilia and MISI, along with pasta and Italian specialty product line and boutique MISIPASTA, is a natural choice for the role. Her love of Italian culture began when she embarked on an excursion to Northern Italy, where she worked in several kitchens, from family-run rustic trattorias to Michelin-rated restaurants, and grew intimate with the country’s products and cooking. Robbins quickly developed a long-lasting admiration for the simplicity, regional inspiration and innate focus on quality ingredients – including Balsamic Vinegar of Modena.
“I am honored to be the Chef Ambassador for Balsamic Vinegar of Modena PGI and Traditional Balsamic Vinegar of Modena PDO for 2024. I have devoted the last 20 + years of my career to studying the craft of Italian cooking, but more importantly to the protected products that make the cuisine so special and unique. I still remember my first visit to an acetaia, where these products are crafted. You can not understand the ingredient until you see it in full production and learn the history behind it.”
Enrico Corsini, the President of the Traditional Balsamic Vinegar of Modena Consortium also serves as president of the newly-formed entity; Balsamic Vinegar of Modena Consortium President Mariangela Grosoli is Vice President.
“The Summer Fancy Food Show will be an excellent occasion to promote authentic Traditional Balsamic Vinegar of Modena PDO and Balsamic Vinegar of Modena PGI together,” notes Corsini. “This debut project will focus on markets abroad in particular, where these products are greatly copied and imitated. Traditional Balsamic Vinegar of Modena is a protagonist of Made in Italy excellence on the world scene, and the United States is one of the countries with the highest export rate for this product; it thus becomes strategic for us to participate in initiatives like this one to increase education and protection around Traditional Balsamic Vinegar of Modena.”
Says Grosoli, “The US represents nearly 26% of our market, which demonstrates that its consumers appreciate and seek out authentic, Italian products like Balsamic Vinegar of Modena. This is an opportunity to endorse authenticity, to dialogue with others in the industry, and to convey the complexity and preciosity of the world of Balsamico, both from a historical point of view that sees centuries-old traditions at the heart of both PGI and PDO products, as well as an economic one with an market – specifically that of PGI – that produces around 100 million liters of product annually for a global turnover that reaches nearly a billion euros, with an export that exceeds the 90%.”
Additional goals of the project include improving product placement through research and market studies; exploring potential export markets; and increasing marketing opportunities on a national, community, and international level. The Land of Balsamico also hopes to develop initiatives that reinforce economic competitiveness, promoting the online distribution of both Balsamic Vinegar of Modena PGI and Traditional Balsamic Vinegar of Modena PDO.
The Balsamic Vinegar of Modena Consortium and the Traditional Balsamic Vinegar of Modena Consortium, together under the “Land of Balsamico,” will be present at the Summer Fancy Food Show, Level 3, Booth 2618-2620-2622 – Italy from June 23rd to the 25th at the Javits Center. In honor of the occasion, the Consortia have teamed up with Gelato by Patrizia Pasqualetti, an internationally recognized brand using only top quality ingredients, born from the historic family store in Orvieto, Umbria, in a weeklong activation that proposes Raspberry gelato topped with aged Balsamic Vinegar of Modena PGI; and Pistachio gelato finished with Traditional Balsamic Vinegar of Modena PDO aged at least 12 years. The gelati pairings will be on offer during the Summer Fancy Food Show and at Eataly Downtown from June 21st to the 26th. The collaboration will then be made available at Gelato by Patrizia in Silicon Valley.
A complete list of the Land of Balsamico’s events and appointments throughout the Summer Fancy Food Show can be found here.
